Read the full interview: http://bit.ly/HOLIDAY-INN-ITW ________________________________________ #IconosquareInterview #smm #fun #socialmedia #tourism #holidayinn #fun #marketing @holidayinn 3/3 ________________________________________ Key Statistics Engagement Rate: 1,72 Posts on Hashtag: 186K Average Number of Likes: 170 Average Posts per Week: 4 ________________________________________Q: What is the philosophy of your account? A: Provide a little bit of joy and momentary escape – whether by showcasing a fun scene, a breath-taking view or just a comfy room. We want to help people imagine themselves in our photos (and start planning their next trip as a result). ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: We’re still in the beginning stages of discovering how we can use Instagram to engage with our guests. We know there is a lot of power in the platform and we’re working to learn how best to leverage it.We have worked with a few Instagram influencers and have asked users to submit their own content to share their journeys with us as a part of a contest.We partnered with Instagram photographers to take photos along road trip routes in the US to inspire our guests to share their travels with us.The photographers also used their photos to help us ask for entries to our #JourneyOnContest. The contest rewarded users for sharing moments from their journeys with the chance to win their next adventure. ________________________________________Q: Work aside, what are your 3 accounts you recommend following? @NatGeoTravel @PassionPassport @Patagonia Whether it’s a collection of explorers, photographers, travel enthusiasts, or nature lovers and adventure junkies, we really like accounts like these because they’re pulling content exclusively from a passionate community of diverse individuals who have some main interests in common. Their Instagram handles are richer because they curate images from that community instead of trying to produce all the content themselves.

iconosquareさん(@iconosquare)が投稿した動画 - 2015/07/31 15:58:08