Instagramのインスタグラム(instagram) - 9月30日 06時26分

In this increasingly paperless age, a boutique that specializes in pencils may seem antiquated. Yet for Caroline Weaver (@cwpencilenterprise), the owner of Manhattan’s C.W. Pencil Enterprise, business is booming. Curiosity has lured customers into her sharply designed, happy shoebox of a store. “A lot of adults just haven’t written with a pencil for a long time,” says the 24-year-old proprietor and art school graduate. “One of the most popular ones in my shop is a Caran d’Ache Black Wood, mostly because it’s beautiful. It’s an entirely black pencil and very chic. Then people write with it. It’s so buttery it glides across the page. Writing with a pencil can be just as pleasurable as writing with an $800 fountain pen.” It’s certainly less pricey — most of the two dozen brands Caroline carries can be paid for with pocket change. Still, there is a vernacular specific to pencil connoisseurs. “Point retention means how long you can write with it until you have to sharpen it again. The metal thing that holds the eraser at the end of a pencil is called a ‘ferrule.’ Otherwise, we try not to use the word lead because there was never actually any lead in a pencil,” Caroline says, decoding the language of pencil buffs. “We get called out for being nerds all the time.”
Photo by @cwpencilenterprise

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