Read the full interview: http://bit.ly/LEON_FLAM-ITW ________________________________________ #IconosquareInterview #smm #drawings #instastat #socialmedia #leonflam #madeinfrance #fashion #paris #marketing @leonflam 1/3 ________________________________________ Key Statistics Engagement Rate: 4% Average Number of Likes: 42 Average Posts per Week: 2 Posts on Hashtag: 762 ________________________________________Question: @leonflam posted its first Instagram picture on the 21st of March 2013. Why did you choose to join Instagram? Answer: In 2013, Instagram appeared as an essential social network. We relaunched the brand in 2011 with a young team full of energy and focused on digital. Initially we used Instagram for our existing customers to give them access to the backstage of the brand but we evolve quickly to an institutional media to express the brand universe and to get new customers. ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: Instagram has a very good penetration in France for people in the fashion business (journalists, designers…). That’s a good way to reach and interact with our direct customers but that’s also an opportunity to get linked with professionals. That’s now a real b2b network for us! ________________________________________Q: How has UGC (User-Generated Content) helped you develop your account? A: The hashtag #leonflam gives the opportunity to our customers to post their look. That’s a great way to develop the account and to give examples of the way it can be worn.

iconosquareさん(@iconosquare)が投稿した動画 - 2015/10/08 00:36:32