Hi everyone! ?? This week, we're showing you an amazing tourism account, @saopaulocity! This account has amassed nearly 100k followers in only 3 years, thanks to users' contributions and dedicated project manager, Miguel Garcia, who we had the pleasure of speaking to for this interview! ?? #smm #socialmedia #iconosquareinterview #instagram #sp #spcity #saopaulo #instagoals #instatips #tourism #brazil #wow Here are some key stats about @saopaulocity: 95.5k followers 2.09% engagement rate 80 media average per month 362k posts on hashtag #saopaulocity Check out the full interview on the blog: http://bit.ly/itw-spcity - link in bio! Q: Tell us about your company’s journey so far and why you decided to join Instagram. A: Our brand started on Instagram. São Paulo is one of the biggest cities in the world, but a big part of the population, over 11 million people, does not know the city, they go to the same places and don’t have a love relationship with the city. Thus, I decided to show the city from the standpoint of residents and travellers, posting nice pictures everyday of different places of our city, but not only the touristic places, the small places as well, those places that are in the daily path of some people, but that had never been noticed or explored. Consequently, the project expanded and we started to achieve a good number of São Paulo City’s lovers, people started to send us lots of pictures everyday with the places they love and we started to help showing the places that people didn’t know before. With the large number of followers and the people who were demonstrating love for the city, I decided to create an e-commerce to impact those people with nice products of the city, not just those ugly souvenirs found in the small shops around the city, but items that make people proud of using and demonstrating love for our city. The sales are getting bigger everyday and we are not only selling to the people who live here, but also to the visitors of the city, because they knew us from our Instagram account.

iconosquareさん(@iconosquare)が投稿した動画 - 2016/04/12 23:43:12