This week, we're showing you an amazing tourism account, @saopaulocity! This account has amassed nearly 100k followers in only 3 years, thanks to users' contributions and dedicated project manager, Miguel Garcia, who we had the pleasure of speaking to for this interview! ?? #smm #socialmedia #iconosquareinterview #instagram #sp #spcity #saopaulo #instagoals #instatips #tourism #brazil #wow Here are some key stats about @saopaulocity: 95.5k followers 2.09% engagement rate 80 media average per month 362k posts on hashtag #saopaulocity Check out the full interview on the blog: http://bit.ly/itw-spcity - link in bio! Q: @saopaulocity posted its first Instagram picture on the 16th April 2013. What were your motivations back then? A: My motivations were to achieve the biggest number of São Paulo City’s lovers and make people take care of the city and not just complain about its problems and difficulties.. Every big city has problems, but the population could fix a big part of those problems, like starting good initiatives to help the city and not just blaming the politicians. Because of that, we are always helping feature small projects that help the city and the population, like the guys who distribute free books on the trains to help travellers to start reading books and use less smartphones on their journey, or the photographer who takes photos of homeless people and their dogs or cats and shows their histories to help them with food and attention. We also help feature the artist who is selling her work to help women with breast cancer under recovery and some walking and photography tours in the city. Q: What benefits has Instagram brought your brand? How relevant is the platform for @saopaulocity? A: As mentioned before, our brand started on Instagram, people only know us today because of this great platform and we are very grateful for it. Of course, we are working hard to do a nice job and keep providing nice content to our followers not just on Instagram today, however, all this is only possible because the growth we had on Instagram. The platform is very good because we can go straight to our real target and impact them wherever they are.

iconosquareさん(@iconosquare)が投稿した動画 - 2016/04/13 01:00:00