国立アメリカ歴史博物館のインスタグラム(amhistorymuseum) - 11月23日 21時03分

Planning to pack your Thanksgiving leftovers in Tupperware? If you do, you’ll be packing them in a piece of American history.
Earl Tupper invented Tupperware in the late 1940s, transforming a waste product of the oil refining process into flexible, translucent plastic containers with an airtight seal to keep leftovers fresh. But how could he get Americans to trust—and buy—his invention?
Businesswoman Brownie Wise had the answer: parties. Brownie Wise didn’t create the home party sales model, but she pioneered it for Tupperware. Tupperware parties transformed the company’s reputation … and helped drive sales. The parties did more than sell the plastic containers—they offered women (and men) an opportunity to start their own businesses.
To learn more, check out our blog post. Link in the bio.
Have you ever been to a Tupperware party, or something like it?

#Tupperware #TupperwareParty #FoodHistory #BusinessHistory #WomensHistory #AmericanHistory #SmithsonianFood #VintageHome #ObjectProject #Thanksgiving
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