タンディ・ニュートンのインスタグラム(thandieandkay) - 1月6日 01時53分
I was having a chat with brand strategist @mychronicles__ about the idea that when *given the choice and the information*- that many consumers choose products that cause less harm to all living beings, our habitat, and our future-even though it’ll almost always cost us more money.
No one loves a good T-shirt more than us (psst we’re going to show you our ThandieKay Tees soon!), so over to @futuretechlab and a concept that makes me embrace tech as a social tool even more. Because everything is connected. KayX
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“An example of a powerful social campaign, presented at the Fashion Revolution Day in Berlin a few years ago.
A simple vending machine was transformed to raise awareness of the industry’s poor working conditions: a person could buy a t-shirt for €2. After inserting money and choosing a size, every customer would see the life-threatening working conditions that women and young children are subjected to, paid only 13 cents per hour. People were then given a choice to buy the T-shirt or donate to @fash_rev, resulting in around 90% donating instead of buying. Conscious choices are key to transforming the future of the fashion industry.
To watch the full video, follow the link in bio. ™@futuretechlab “
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