You’ve been hearing @ritaora's voice for years, even if you didn’t know it. As a featured vocalist on U.K. hits like DJ Fresh's 2012 track "Hot Right Now," a host on America’s Next Top Model and the singer on the current Fifty Shades Freed collaboration "For You" with @liampayne, Ora is a fixture of the pop landscape. But her life as a star is miles, both literally and figuratively, from where she got her start. Born in Kosovo in 1990, her parents moved the family to the U.K. when she was just a child. For her new song "Proud," Ora looked to fan-submitted stories shared online with the Open Mic Project to create an uplifting anthem that celebrates overcoming adversity. "It’s about acceptance, individuality, giving people a platform to share their stories," she explains of the collaboration, which draws inspiration from topics ranging from reflections on body positivity to finding a place to belong. For Ora, who has been singing professionally for about eight years but is only now releasing her second studio album, the song and the body of work to come marks a shift toward getting her voice out in the way she wants to be heard. "I’m 27 now," she tells TIME. "When I was 18, I was like, ‘I just want to put music out.’ And that’s what happened." But, she remembers, she didn’t necessarily get the credit she deserved, or have the agency to make choices about how she would be received. That’s no longer the case. Watch the full video about making "Proud," coming into her own as a woman in the music industry and the power of patience on TIME.com.

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TIME Magazineのインスタグラム(time) - 3月3日 03時38分


You’ve been hearing @リタ・オラ's voice for years, even if you didn’t know it. As a featured vocalist on U.K. hits like DJ Fresh's 2012 track "Hot Right Now," a host on America’s Next Top Model and the singer on the current Fifty Shades Freed collaboration "For You" with @リアム・ペイン, Ora is a fixture of the pop landscape. But her life as a star is miles, both literally and figuratively, from where she got her start. Born in Kosovo in 1990, her parents moved the family to the U.K. when she was just a child. For her new song "Proud," Ora looked to fan-submitted stories shared online with the Open Mic Project to create an uplifting anthem that celebrates overcoming adversity. "It’s about acceptance, individuality, giving people a platform to share their stories," she explains of the collaboration, which draws inspiration from topics ranging from reflections on body positivity to finding a place to belong. For Ora, who has been singing professionally for about eight years but is only now releasing her second studio album, the song and the body of work to come marks a shift toward getting her voice out in the way she wants to be heard. "I’m 27 now," she tells TIME. "When I was 18, I was like, ‘I just want to put music out.’ And that’s what happened." But, she remembers, she didn’t necessarily get the credit she deserved, or have the agency to make choices about how she would be received. That’s no longer the case. Watch the full video about making "Proud," coming into her own as a woman in the music industry and the power of patience on TIME.com.


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