国立アメリカ歴史博物館のインスタグラム(amhistorymuseum) - 5月11日 21時42分

More than a century ago, this sign may have advertised the availability of herbal medicines, foodstuffs, cookwares, or furnishings desired by the local Chinese American community in San Francisco. The sign was purchased by a North Beach second-hand shop from a proprietor in the neighboring Chinatown district of San Francisco; it is said to date from between 1890 and 1910.
The 1848 discovery of gold in California, a new U.S. territory, drew people from across the world—including Chinese migrants, who experienced hostility and restrictive laws. On arrival, Chinese immigrants found that tales of gold lying in the streets were a fantasy. To survive, these men and women adjusted their expectations and took on different forms of employment: excavating coal, mercury, and borax; building railway lines and tunnels; and working for fisheries and canneries throughout the region. Over time, Chinese Americans turned to such service industries as laundries and restaurants and specialized increasingly in trade abroad.
According to one volunteer translator, the sign could be translated as reading “Ginseng, Antler & Cinnamon.” It is currently on display in our exhibition, “Many Voices, One Nation.” Swipe right to see a street scene that shows similar signs on display in Los Angeles’s Chinatown neighborhood. [?: Library of Congress]

#AsianPacificHeritageMonth #APHM #AmericanHistory #CaliforniaHistory #SanFranciscoHistory #LAHistory #ChineseAmericanHistory #BusinessHistory #AdvertisingHistory #GoldRush #Chinatown

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