TIME Magazineのインスタグラム(time) - 5月21日 23時00分

Women in the Nigerian city of Kano are on the cusp of radical social changes, as globalized development pulls against conservative Islamic traditions. To help make sense of it all, many are turning to #romancenovels, or littattafan soyayya (literally, “books of love”). The cheap and locally produced paperbacks, sold from tiny storefronts throughout street markets here, are a popular diversion for #women of all classes and education levels. Leading this trend is Farida Ado, 32, the Hausa-language author of six books featuring forbidden romance, polygamy and inter­generational drama. “Women turn to romance novels to figure out how to live their own lives,” says Ado, photographed here by @YagazieEmezi. More chaste Mills & Boon than #FiftyShades, her novels reflect the daily concerns and preoccupations of her contemporaries: how to get along with the multiple step­siblings from your father’s several wives; how to deal with a new, younger wife in your home; how to maintain family harmony while striving for independence; and what to do (or not do) about a husband’s infidelity. The novels are prescriptive on purpose, says Ado. “Every positive example [the reader] gets on how to solve her problems is a plus to society.” Ado’s books are not likely to be translated into English anytime soon. But to Nigeria’s Hausa-speaking population of 30 million, Kano’s Jane Austen has many more stories to tell. Read more about the rising activists, artists and athletes who are reshaping music, sports, fashion, politics and more on TIME.com. Photograph by @YagazieEmezi for TIME

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