lifeのインスタグラム(life) - 7月13日 22時37分

From the July 24, 1944 fashion feature: "SCARF SUN CLOTHES—They are good for lounging but not practical for active sports." According to LIFE, "U.S. women this summer have discovered that a scarf is a wonderful thing. Knotted, twisted, folded or ingeniously pinned, it becomes a pair of shorts or a halter, skirt, sarong, belt, turn or bra...as a result scarf sales, which last year made a new high, have increased another 37% this year." This image ran in the feature with the following caption: "Two ascots are needed for making this halter-top bra. One ascot goes around neck and over chest and is tied at front. Other one holds first in place, is tied in back." (Nina Leen—The LIFE Picture Collection/Getty Images) #fashionfriday #1940sfashion #summer

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