CNBCのインスタグラム(cnbc) - 2月1日 09時00分

Millennials have a reputation for "killing" industries, but it could really be happening to one American icon: the Harley-Davidson motorcycle.

New data suggests there's a big generational divide in attitudes toward heavyweight motorcycles.

Younger people are still buying bikes, but it's not necessarily about the "cool factor." Millennial buyers seem worried about practical concerns, like "ease of transportation," which means they may be looking for less expensive bikes that bring in lower margins for manufacturers.

Harley-Davidson shares have fallen 32% in the last year, but it may not be all bad. “Perhaps one hopeful sign for the industry is that younger potential buyers cited the second most common reason to buy a motorcycle is that it ‘goes with their self-image,’” one analyst said.

You can read more on Harley-Davidson’s fight for the millennial heart, at the link in bio. *
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#motorcycle #harleys #harley #HarleyDavidson #heavyweight #bike #motorbike #transportation #luxury #ride #hip #millennials #millennial #generation #data #cnbc #cnbcauto

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