デイヴ・アスプリーさんのインスタグラム写真 - (デイヴ・アスプリーInstagram)「It all started with a desire to be better. But the desire to be better implies an understanding that there is just more. More to life. More to existence. More in your heart, body, and brain. And that feeling is like an itch but in your spirit and gut that lets you know that there is something...more. This week we quietly snuck into some of the biggest retailers in the US that kicks off what we have been internally calling the #BulletproofBlitz in the Bulletproof halls at HQ. Some in the #biohacking and Bulletproof community have questioned and taken hardline position of disappointment and contempt at our efforts to push into some of these large scale retailers; and I totally get it. It is a knee jerk reaction that initially may not be understood. People had the same reaction when I told them to put butter and Brain Octane Oil in a cup of coffee. There is a method to all the madness, but know that the itch is still here in my gut and spirit to bring about change on a massive scale - to be more than just a brand that is on a shelf at your local store no matter the sign on the building. The Bulletproof mission is and will always be rooted in unlocked your highest performance and showing you the potential that is in every single person on the planet. It is our passion. It is our purpose. Disruption occurs when you enter into space of status quo with impact that is just not status quo, right? So what side of the fence do you sit? Do you want to participate in the moment in history where you take back your day to day power and control or will you look at a system and say it is too big to impact? Remember, a movement begins with just one? Are you that one? Are you ready to #BeBulletproof?」4月14日 4時18分