Vogue Runwayのインスタグラム(voguerunway) - 4月29日 07時45分

There's a common thought that for a brand to be sustainable, it has to sacrifice something along the way. But why do we operate under that assumption? Maybe it would help to take the word sustainable out of the conversation; it’s been overused and abused enough that few consumers really understand what it means. Here are some better words for it: timeless, resilient, durable. To make something timeless or durable—whether it’s a glass bottle or a dress—you’ll inevitably select the best materials, the best craftsmen, the best technology.
That's the realization behind the e-commerce platform Loop, which will offer familiar single-use products–dish soap, shampoo, beverages–in reusable, re-fillable cycles. Instead of throwing away or “recycling” Loop’s shipping container, you’ll simply schedule a pick-up. As Loop expands into more cities, it could truly revolutionize e-commerce. Tap the link in our bio for more details. Photographed by Tim Walker, Vogue, April 2012

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