Vogue Runwayさんのインスタグラム写真 - (Vogue RunwayInstagram)「After studying fashion design in her native France, young French designer Mélanie Pothron started making delicate folk blouses with ruffled collars and blouson sleeves, posting her handmade creations on Instagram. To say they were an instant success would be an understatement—demand is still so high for Pothron’s dainty tops that her monthly drops sell out in mere minutes. So far, this sounds like the recipe for Instagram flash-in-the-pan success: trendy item, the right It Girl fans, lots of social media clout, and limited edition product. But Pothron wants her brand to have both longevity and meaning. That’s why she still hand-makes every top with a partner in Paris, bringing the level of craftsmanship to almost couture grade. At the link in our bio, Pothron explains why she wants to bring her slow fashion approach to France, and the rest of the world. Photo by @flaviasistiaga #vogueworld」6月1日 22時52分 - voguerunway

Vogue Runwayのインスタグラム(voguerunway) - 6月1日 22時52分


After studying fashion design in her native France, young French designer Mélanie Pothron started making delicate folk blouses with ruffled collars and blouson sleeves, posting her handmade creations on Instagram. To say they were an instant success would be an understatement—demand is still so high for Pothron’s dainty tops that her monthly drops sell out in mere minutes. So far, this sounds like the recipe for Instagram flash-in-the-pan success: trendy item, the right It Girl fans, lots of social media clout, and limited edition product. But Pothron wants her brand to have both longevity and meaning. That’s why she still hand-makes every top with a partner in Paris, bringing the level of craftsmanship to almost couture grade. At the link in our bio, Pothron explains why she wants to bring her slow fashion approach to France, and the rest of the world. Photo by @flaviasistiaga #vogueworld


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