VICEのインスタグラム(vice) - 8月25日 02時30分

White sage has become a staple of the wellness era, sold in Walmart and on Amazon and shipped around the world. The plant’s dried leaves are burned for rituals known as “smudging” that have been appropriated from Native American use into the cultural mainstream. The hashtags #WhiteSage and #Smudging appear hundreds of thousands of times on Instagram. Until recently, Goop dubbed its newsletter “inbox sage for the digital age.” Dried sage bundles, or “wands,” are ubiquitous in yoga studios and head shops, but also at concerts, in conference rooms, and even at churches. ⁠
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Yet the supply chain for this global product is almost completely unregulated, driving declines of white sage in the wild and making it harder for Native users to harvest a plant they consider sacred. The species occurs naturally on the plains and mountains of Southern California, across the border in parts of Northern Mexico, and nowhere else on earth. Almost all white sage being sold commercially is “wildcrafted,” or harvested from nature, often by poachers who earn “cents on the dollar." This sage passes through a series of middlemen and wholesalers before reaching the market—usually from companies that market themselves as environmentally conscious. ⁠
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As “smudging” has been appropriated from Native American use, the selling of sage offers a cautionary tale for the wellness economy—one where the intentions of users can be subverted by suppliers, and many sellers have no idea of their impacts.⁠
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