ニューヨーク・タイムズさんのインスタグラム写真 - (ニューヨーク・タイムズInstagram)「Atlanta is the new influence capital of America. With Gen Z influencers flocking to mansions like the Collab Crib (first photo) and the Valid Crib (second photo), Atlanta is where some of the internet’s most important creators are living and working today. In the past 3 weeks, the 2 all-Black creator houses opened about 30 miles apart. Their members want to cement Georgia’s capital as a hub for online talent and are hoping these homes will bring a level of legitimacy to their status within the larger creator ecosystem. Atlanta is where 15-year-old Jalaiah Harmon created the Renegade, a dance that took over TikTok in late 2019 and remains one of the app’s best-known viral trends. It’s where Lil Nas X turned “Old Town Road” into not just a hit single, but the biggest thing on the internet. Atlanta’s creators are noteworthy for the ways in which they defy prevailing ideas about the influencer economy. Like most people making content online, they’re hard working, focused and have a deep understanding of the internet. But they show none of the entitlement or attitude that has come to characterize the better-known TikTok stars of Los Angeles. There is drama — it’s the internet, after all — but also an overwhelming sense of community and camaraderie. Another key difference revolves around race: Atlanta’s creators are predominantly Black. In LA, on the other hand, most influencer collectives have no or very few Black creators. And despite creating and driving many of the internet’s biggest trends, Black creators receive fewer brand deals and are consistently paid less than their white peers. But Atlanta’s new generation of entertainers is hoping to change that. Tap the link in our bio to learn more about Atlanta’s new generation of online talent. Photos by @diwangvaldez.」12月13日 6時07分