ニューヨーク近代美術館のインスタグラム(themuseumofmodernart) - 2月26日 03時53分


👀 Did you know that the Russian artist Aleksandr Rodchenko started his own advertising agency?

Called Reklam-Konstruktor (Advertising-Constructor), Rodchenko designed the bold graphics while poet Vladimir Mayakovsky contributed the pithy slogans. This promotional poster was created for a publishing company.

In the 1920s and ’30s, in the wake of a world war and major political upheavals, artists like Rodchenko turned away from traditional forms of painting and sculpture to invent new visual languages. "The art of the future will be just as indispensable as 48-story skyscrapers, gigantic bridges, the wireless telegraph," he proclaimed in 1921.

Discover how artists attempted to design a new world during a live conversation with curator Jodi Hauptman and writer and designer Ellen Lupton in honor of our exhibition "Engineer, Agitator, Constructor: The Artist Reinvented." Tonight at 8 p.m. EST on YouTube. Learn more at the link in our bio.

Aleksandr Rodchenko. Promotional design for News (Novost’) publishing company. 1923. Gouache on paper mounted on board. © 2021 Estate of Alexander Rodchenko / UPRAVIS, Moscow / Artists Rights Society, NY #MoMACollection #MoMAVirtualViews #Rodchenko #Mayakovsky #posters #design @ellenlupton


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