ニューヨーク・タイムズのインスタグラム(nytimes) - 5月22日 22時10分


A century ago, before it was called sparkling water, or club soda, and before it was sold as “LaCroix” and “Spindrift,” it was called seltzer. No plastic bottles or aluminum cans magically appeared on grocery shelves. Instead, factories across New York City pumped fizzy water into heavy siphon bottles, which were distributed by delivery men. Nearly all of those seltzer men are gone now; one seltzer works remains.

The Brooklyn Seltzer Boys factory, in the Cypress Hills section of Brooklyn, was started in 1953 and was originally called Gomberg Seltzer Works. After nearly closing for good during the pandemic, Brooklyn Seltzer moved and (somewhat) modernized its factory, introducing a visitable space called the Brooklyn Seltzer Museum.

The museum features vintage bottles from seltzer companies all over the country and exhibitions on how the bubbly elixir is made, as well as its historical and cultural role. Alex Gomberg, the owner of Brooklyn Seltzer and great-grandson of its founder, created the museum along with Barry Joseph, a seltzer historian — perhaps the seltzer historian — who also teaches digital learning and engagement for museums at New York University. New York seltzer, which has become a culinary staple in the city, like knishes or Dr. Brown’s Cel-Ray soda, has its own history, Joseph said.

“We wanted to present the rich history of seltzer in New York City, within a longstanding mom-and-pop business that still serves as a functioning seltzer works,” Joseph said.

Tap the link in our bio to take a look inside Brooklyn Seltzer Boys and to learn more about how they’re preserving seltzer’s history. Photos and video by @juanarre


[BIHAKUEN]UVシールド(UVShield)

>> 飲む日焼け止め!「UVシールド」を購入する

40,667

291

2023/5/22

メイドウェルのインスタグラム
メイドウェルさんがフォロー

ニューヨーク・タイムズを見た方におすすめの有名人