#IconosquareInterview #smm #socialmedia #marketing @modecachecache 1/3 ________________________________________ Key Statistics Engagement Rate: 4,66% Posts on Hashtag: 27K Average Number of Likes: 589 Average Posts per Week: 3 ________________________________________Q: @modecachecache posted its first Instagram picture on the 22nd of May 2013. Why did you choose to join Instagram? Ar: In 2013, Cache Cache was very present on Facebook, but less on the other social networks. We decided to develop our community in order to be up-to-date with new social media trends. In 2013, Instagram was a real opportunity for Cache Cache, as it was valued by female bloggers and other fashion influencers that posted their every day look and exchanged with brands. For us, it was essential to get closer to the 2.0 players. We had a lot of visual content (back-stage of Cache Cache, photo shootings, looks…) we wanted to share with our communities. Instagram was the ideal platform that allowed us to answer these new problematics. ________________________________________Q: How relevant is Instagram for a brand like yours? A: Instagram is the favorite social network for female bloggers and is very popular amongst female bloggers and fashionistas. It is very important for the fashion players. Regarding Cache Cache, Instagram is a pertinent platform as our presence makes us rethink our marketing. We are not here to sell our brand but our world, our vibes and our lifestyle. It is what our fans like on our account, the visual approach that gives a less commercial aspect to our brand. Thanks to this, our followers feel more involved and do not hesitate to interact with us and create conversations. ________________________________________Read the full interview on our blog: http://bit.ly/cachecache-ITW #fashion #cachecache

iconosquareさん(@iconosquare)が投稿した動画 - 2015/02/13 02:18:56