Iconosquareのインスタグラム(iconosquare) - 2月13日 05時37分
#IconosquareInterview #smm #socialmedia #marketing @modecachecache 2/3
________________________________________ Key Statistics
Engagement Rate: 4,66%
Posts on Hashtag: 27K
Average Number of Likes: 589
Average Posts per Week: 3
________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged?
A: We often organize Instagram contests, which allow us to recruit fans and engage them by offering fun and original games. Apart from our contests we have a very fashion oriented editorial line with regular publications on fashion and backstage pictures.
We also use “TagsForLike” which gives us the most used hashtags and more searched ones belonging to a specific theme. This helps us find even more new followers interested by fashion content.
Finally, Cache Cache interacts directly with it followers and non-followers by liking or commenting directly pictures that are tagged with @modecachecache and who mention our hashtags such as #cachecache or #Ora the hashtag used for the Oôra collection by M.Pokora (@mpofficial). This way, we create new proximity links with our fans, but also recruit new followers.
________________________________________Q: How do you measure your brand influence on Instagram?
A: In order to measure our brand influence on Instagram we use Iconosquare. It allows us to get statistics on our Account @modecachecache. We grant a real importance to the evolution of our followers, the number of likes, the number or comments and number of in-house hashtags. This way we can study our community and get to know them better.
________________________________________Read the full interview on our blog: http://bit.ly/cachecache-ITW#fashion
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