The @theblacktux Instagram #interview. Read the full interview: http://bit.ly/BLACKTUX-ITW ________________________________________ #IconosquareInterview #smm #fun #instastat #socialmedia #theblacktux #ootd #fashion #theblacktuxwedding #marketing @theblacktux 3/3 ________________________________________ Key Statistics Engagement Rate: 1,49% Average Number of Likes: 267 Average Posts per Week: 3 Posts on Hashtag: 1.3K ________________________________________Q: How do you measure your brand influence on Instagram? A: Currently, we’re still learning about the economics behind Instagram advertising so we’ve been looking at cost per follower, cost per visitor, engagement rate, cost per engagement, and many other important metrics. Above all, the tracking and measurement has been very interesting. From a response perspective, Intagram behaves similar to TV in that traffic flows from other channels through incremental lift. We’re still analysing the data but the tracking methodology makes all the difference when trying to understand the ‘DR performance’ of Instagram. ________________________________________Q: What is the philosophy of your account? A: Similar to what I wrote above, the philosophy is to benefit the user in some way. It doesn’t always have to revolve around our brand – in fact it usually doesn’t! If the content, idea behind the content, or message speaks to our values, beliefs, or even if we just think ‘it’s cool’, we’ll consider posting it. ________________________________________Q: Work aside, what are your 3 accounts you recommend following? A: @everlane, @misterspoils, @leonbridgesofficial

iconosquareさん(@iconosquare)が投稿した動画 - 2015/10/22 17:25:36