Iconosquareのインスタグラム(iconosquare) - 4月20日 15時49分

This week we're finding out how a #university can use #Instagram for its communication benefits.
The Wharton School (University of Pennsylvania) has been using #Instagram since 2012 and has seen its follower growth go from nothing to over 11,500 in a few years.
In that time the students and alumni have been connected via the platform and are able to share content and react to events together. ?? For the full interview go to the blog: http://bit.ly/itw-wharton - link in bio!

#smm #socialmedia #iconosquareinterview #instatips #instagoals

We spoke to Lara Williamson who is responsible for the Instagram account @whartonschool. Hope you're all taking notes! ?

Q: What are the features you like most on Iconosquare?

A: The Optimization “best time to post” feature is a great tool for determining when our followers are active on Instagram. We notice much higher engagement rates when we post content according to these optimal times. We’re also a fan of the Hashtag Performance Reports. They have been instrumental in tracking the hashtags associated with our brand.

Q: What would you like to see on Instagram in the future?

A: Staying engaged with our Instagram followers is a priority of ours. In the future, it would be great to be able to track not only when we’re tagged in a photo, but when our account is @ mentioned in a comment.

Q: What are the most inspiring brands/accounts on Instagram?

A: We’re inspired by what so many of our alumni are doing. Some of our favorite alumni Instagram accounts include: @Warby Parker @cotopaxi @hoodieallen and of course University of Pennsylvania @uofpenn

Q: Work aside, what are the 3 Instagram accounts you recommend following?

A: We can’t get enough of Philadelphia and San Francisco! We recommend following @visitphilly @igers_philly and @sanfrancisco.city

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