パワーハウスミュージアムのインスタグラム(powerhousemuseum) - 4月26日 17時08分

This photograph was created by David Mist for a Vanity Fair fashion editorial about raincoats, Mist's first fashion editorial with this popular British fashion and lifestyle magazine. It captures the mood of the times and the emerging casualisation of dress, lifestyle and outlook of Britain's radical new youth generation.

Shot outdoors by the photographer while standing on the footpath, with the models standing on the steps of the St Martin-in-the-Fields church, Trafalgar Square, London, it stands in stark contrast to the more formal and glamourous studio photography of the 1950s. #POTD #DavidMist #MAAScollection #ChampersAlrightForYouPats

Object statement
Photographic print, black and white, for a fashion editorial in Vanity Fair magazine, silver gelatin print on paper, David Mist, England, 1960

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