サマンサウィルスのインスタグラム(samanthawills) - 6月9日 06時28分
[2006] Fake It Til You Make It…
The profile of the brand far outweighed my capabilities in all senses, I was doing everything I could to make the brand appear global, when really it was being run from my dining table. I made up a fake employee (Let’s call her ‘Jane’), so that I could use her to pitch about myself to media to try to secure profiling to raise the awareness of the brand, I would also utilize ‘Jane’ to chase up overdue accounts, so I could maintain a good relationship with buyers when I would have to go & sell the collection to them, Jane was the bad cop to my good cop. Jane worked as hard as I did (!) and she stayed with me until I was in a position to employ real life people, (she went on extended maternity leave., in case you were wondering!) Still putting my life back together from the end of the previous year, I decided I was going to do my own show for Fashion Week. I committed to make 15 couture style outfits out of jewellery. I look back now & can see I was just pursuing what I knew; branding. I had no money to do a show, but my mentality at the time was that it would get attention from a big retailer & that would be the next big break I needed. So I burnt the midnight oil, crafting these costumes, calling in favors left right & centre from friends & family. I was exhausted, I lost about 15kgs from stress – but it got the attention of one of Australia’s biggest department stores – the only problem now was I had to fund (and make!) the production to fill my biggest order yet. I got more credit cards, I made more jewellery. I got it done. But I was drowning.
By the middle of the year, I was working 20 hours a day, I was exhausted. My hair was falling out in patches. I was a red hot mess. $80,000 in debt & on the verge of a nervous breakdown, I found someone who was prepared to pay off the $80K… in exchange for 51% of my name.
I was searching madly for a life line, and this was it. I had the pen in my hand. I was only a signature away from being saved, I was about to sign over majority control of my name & company to a stranger…. - SWx
#BelieveBig – LAUNCHING JUNE 12th, 2016
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