国立アメリカ歴史博物館のインスタグラム(amhistorymuseum) - 1月31日 01時25分

Thirsty for #BeerHistory? We've just added a beer historian to our team, so stay tuned for blog posts, Instagram pics, and more from Theresa McCulla. ?? What can beer tell us about American history? Theresa says, "Beer, like other food and drink, makes tangible so many abstract ideas about American history and culture. Through brewing we can understand stories of immigration, urbanization, agriculture, and technology. Beer shows us how innovations in advertising and evolving consumer tastes have always gone hand in hand." ?? This is an ad for the Welde and Thomas Brewing Company of Philadelphia. It also celebrates the 1895 America's Cup race between the American yacht Defender and the British Valkyrie III. Who won? Defender! ?? Two of the company's products are highlighted, Penn and Sanitas beer. In addition to capturing a dramatic sailing scene, the ad also aligns the beer company with other icons of American success: the very founding of Philadelphia and its early embrace of brewing. ?? The company was established by German immigrant John Welde in 1884. (Walter H. Voigt Brewing Industry Collection, 1935-1967.) ?? ⛵️⛵️⛵️ #BrewingHistory #PhillyBeer #PhiladelphiaBeer #DrinkLocal #AmericanHistory #FoodHistory #SmithsonianFood #AmericasCup #Yachting #BestSailors #Sailing

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