Wall Street Journalのインスタグラム(wsj) - 4月24日 08時00分

Fashion designer Ed Mendoza has a straightforward goal for his budding brand: He just wants to make clothes for men that look like him.⁠
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“I want to make stuff that fits me, that I don’t feel like is out there as a plus-sized person,” said Mendoza, 30, a recent graduate of the prestigious graduate fashion-design program at London’s Central Saint Martins.⁠
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There, Mendoza noticed early that the coursework wasn’t exactly tailored to someone with his proportions. He recalled how the first pattern he received to design from was a single, compact size. Mendoza praised the school—and in particular his pattern-cutting tutor Mark Tarbard—for grasping that he wanted to offer a more inclusive range of sizes. Still, he remained his own best advocate in the atelier.⁠
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While women’s fashion labels like Christian Siriano and Ganni have made pointed attempts to be more size-inclusive, such strides are a rarity in the men’s luxury market. Most luxury brands offer their fine wool suits and intarsia sweaters in constrained sizes—restricting fuller-framed consumers to accessories and the occasional larger-size T-shirt.⁠
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“We want to buy fashion, we don’t want to just buy handbags or buy a belt,” Mendoza said, noting that while many brands taper their production off once the Xs start appearing on the size tag, he begins at a large and fabricates up to a 6XL. The prevailing idea, he said, is that high fashion is only for men of a certain size—but “the door needs to be kicked in.”⁠
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Read more at the link in our bio.⁠
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📷: @tung_walsh for @wsjphotos

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