Iconosquareのインスタグラム(iconosquare) - 9月26日 22時49分

#IconosquareBrandsInterview #smm #socialmedia @mashable 1/2
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Key Statistics

Engagement Rate: 0,81%

Posts on Hashtag: 5,4K

ANL (Average Number of Likes): 896

Average Posts per Week: 17

________________________________________ Q: Mashable posted its first Instagram picture on the
6th of January 2011. What were your motivations back then?
A: Mashable has always been at the forefront of digital culture. Instagram
was an exciting new platform, and the potential to tell stories visually
through it was apparent from its inception.
________________________________________ Q: How relevant is Instagram for a
technology and social media website like yours?
A: Instagram is incredibly relevant. It’s a powerful platform on which we
can share our community’s talent and our editorial team’s hard work. We
know our audience is there and active, so it’s a natural place for us to be
as well.
________________________________________ Q: What strategies do you use to
attract new Instagram followers and keep them engaged?
A: All the growth on our account has been organic. My favorite type of
engagement to see is our followers tagging their own friends in the
comments of our posts. Since sharing is next to impossible on Instagram,
this behavior indicates to me that what we’re posting is really reaching
people, and expansion based on those merits means more to me than just an
influx of less-engaged followers.
That said, I think our hosted #MashPics community challenges have done a
great job at expanding our reach. They provide a substantive opportunity
for our audience to have its photos looked at and possibly critiqued by an
influential photographer with a great eye, while opening our doors to that
influencer’s circle as well.
________________________________________ Q: Work aside, what are your 3
accounts you recommend following?
A: @foxadhd for pushing the limits of instanimations, @instadiggles for his
sense of humor, and @bom_rabbits because bb rabbits.

________________________________________ Read the full interview on our
blog: http://bit.ly/mashable-ITW

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