#IconosquareBrandsInterview #smm #socialmedia @mashable 2/2 ________________________________________ Key Statistics ER (Engagement Rate): 0,95% Posts on Hashtag: 5,4K Average Number of Likes: 896 Average Posts per Week: 17 ________________________________________ Q: How has #Instagram helped you more than other social networks, to connect with your main consumers? A: Take our #FollowerFriday series for instance: it brings us and the rest of our audience one-on-one to a member of our community each week. We can connect as a collective to the individual aspects of our base that make it such an incredibly inspiring and beautiful group to be a part of. Also, our IRL Instameets, the first of which we held in Central Park this summer, are a great opportunity to see the true power this platform has to bring people together. ________________________________________ Q: How do you integrate Direct Messages into your Instagram strategy? A: We welcome new followers each day with an Instagram Direct message that highlights what we’ve done on the platform, and asks for feedback in regards to what they’d like to see more or less. We’ve also utilized DMs to provide exclusive content, such as a private message from the author to the winners of one of our #MashReads contests, or to engage with followers we’d like to feature. ________________________________________ Q: You have joined Iconosquare on the 3rd of July 2012, you have been using it since. What’s the feature you like the most? A: Iconosquare’s statistical insights are invaluable to us. They’re how we gauge our progress on the platform. I love that you can see the rate of change over a long period of time in just a glance. Also, the recommendations for timing our posts have been really helpful in optimizing our content. ________________________________________ Read the full interview on our blog: http://bit.ly/mashable-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2014/09/27 01:32:00