#IconosquareBrandsInterview #smm #socialmedia @techcrunch 1/2 ________________________________________ Key Statistics Engagement Rate: 0,83% Posts on Hashtag: 4K ANL (Average Number of Likes): 236 Average Posts per Week: 2 ________________________________________ Q: How relevant is Instagram for a news technology website like yours? A: Very relevant. People want more than just a source of news. They want a community, and through Instagram we can show behind the scenes of how a story was put together, event pictures, what’s happening in our office, and much more. ________________________________________Q: Videos are not used as often as pictures are, but they have an important impact on consumers. On your last 155 media posted, only 4 were videos. Why so? Do you plan on posting more? A: It takes more time to put together and cut a video, so images are naturally easier to use. We plan on using Instagram videos more in the near future, but we seem to get more value from posting videos to Facebook, YouTube, or on TechCrunch.com. ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: We often search for photos on the platform that have our event hashtag. Sometimes you can start a conversation or simply like the photo. That seems to work well. We also integrate Instagram into our contests and other social media platforms. Something as simple as a follow button on a contest has a huge impact. ________________________________________ Read the full interview on our blog: http://bit.ly/techcrunch-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2014/10/16 23:30:24