#IconosquareBrandsInterview #smm #socialmedia @leica_camera 1/2 ________________________________________ Key Statistics Engagement Rate: 5,14% PoH (Posts on Hashtag): 324K Average Number of Likes: 2K Average Posts per Week: 9 ________________________________________ Q: @leica_camera posted its first Instagram picture on the 9th of July 2013. What were your motivations back then? Why did you choose to join Instagram? A: Instagram chose us! We’ve always adapted our online presence based on the pulse where photographers spend time online, so we can stay a relevant participant in the photographic community and conversations.When we first acquired the @Leica_Camera handle, we didn’t have a full strategy planned. We knew we wanted to utilize the platform and wanted at least one image up as a placeholder. ________________________________________ Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: Leica Camera has always been prominent on Facebook, Twitter, Google+, and Pinterest; however, just in the few months that we’ve been using the Instagram platform regularly, we’ve seen high engagement rates. It’s nice to meet and join the conversation with the photographers that are already participating in the Instagram community. We’ve also been pleasantly surprised at the large number of Leica film photographers that share images across the platform! ________________________________________Q: How do you measure your brand influence on Instagram? A: Tracking brand influence on Instagram presents an interesting challenge compared to our other social media channels. Currently, we’re primarily measuring follower loss/growth, engagement, and usage of Leica-specific hashtags. ________________________________________ Read the full interview on our blog: http://bit.ly/leica-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2014/10/15 23:47:28