#IconosquareBrandsInterview #smm #socialmedia @quiksilver 1/2 ________________________________________ Key Statistics Engagement Rate: 4,21% Posts on Hashtag: 223K Average Number of Likes: 22K Average Posts per Week (APW): 10 ________________________________________ Q: @quiksilver posted its first Instagram picture on the 30th of August 2011. What were your motivations back then ? Why did you choose to join Instagram ? A: Amongst the boardriding community Instagram was and still is the most influential network. It’s the only social network all of our team riders are on. It’s easy of use and focus on high quality imagery is what makes Instagram what it is. We try to inspire a broad audience, from those inspired by to those who participate in surf, skate or snow lifestyles. ________________________________________ Q: How relevant is Instagram for a surfwear manufacturer like @quiksilver? What benefits has Instagram brought you? A: Whether we are launching a new product, telling a story about a free surf adventure or a surf contest, Instagram has allowed us to engage directly with every one of our followers. ________________________________________ Q: How do you measure your brand influence on Instagram? What are your main KPIs? How do you track them? A: We look at hashtag use, regrams, marketed product sell through, athlete social growth, comments and likes. ________________________________________Q: What are the most inspiring brands on Instagram? A: @natgeo takes us on amazing visual adventures and @instagram themselves are super informative with their captions. Within our community the equivalent would be @bryanwfox and @markrichardssurfboards ________________________________________ Read the full interview on our blog: http://bit.ly/quiksilver-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2014/10/08 23:09:04