Read the full interview: http://bit.ly/NATGEO_CHANNEL-ITW ________________________________________ #IconosquareInterview #smm #socialmedia #natgeochannel #nature #marketing @natgeochannel 1/3 ________________________________________ Key Statistics Engagement Rate: 1,51% Posts on Hashtag: 2,7K Average Number of Likes: 3,1K Average Posts per Week: 14 ________________________________________Question: @natgeochannel posted its first Instagram picture on Jan. 5, 2012. Why did you choose to join Instagram? Answer: Joining Instagram was a no-brainer for us. It’s a natural fit for our brand, allowing us to leverage the depth and breadth of our incredible library of photography to connect with our viewers, in what was (and still is) a very engaged and growing community. ________________________________________Q: How relevant is Instagram for a brand like yours? A: Very. National Geographic Channel is known for gaining access to some pretty amazing places, communities and people – Instagram is a great storytelling technique with which we can take our followers along with us on those adventures. Hopefully we inspire them to explore their own worlds in the process! ________________________________________Q: How do you use UGC (User-Generated Content) to your advantage? How has it helped you? A: We host a weekly photo challenge called NGC On Assignment. Each Friday, we launch a new#NgcOnAssignment theme, invite our followers to tag their photos and then feature our favorites throughout the following week. It’s been a great way to share some incredible photography while also recognizing the talent among our followers, many of whom are aspiring photographers themselves. Photography has always been at National Geographic’s core, so it’s a fun way for us to engage with our followers through a medium that’s so close to our heart.

iconosquareさん(@iconosquare)が投稿した動画 - 2015/05/20 03:27:12