マーモットのインスタグラム(marmot) - 10月18日 01時36分

"It all started out with this question, how do you improve the performance of something that already works extremely well. The answer is you don’t. We realized it wasn’t about making the insulation itself better, but more about what we can build around it to enhance its natural insulative properties.

It was one of those rare moments in time when an idea hits you like Newton’s apple from a completely un-anticipated action. We were messing around with an ice tray, cracked it, turned it over and lifted up the tray. What was nicely laid out before us was the blueprint for what WarmCube would become, and of course, it’s names sake. I imagined the down-filled cubes surrounded by channels that would trap even more air. This feature mimics what a gridded back fleece achieves. To take things a step further I bricked the pattern to block airflow even more creating a truly unique air trapping system, surpassing anything else the market has seen."

Aubrey Vaughn, Senior Designer at Marmot.

#warmcube #athletetested

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