Wall Street Journalのインスタグラム(wsj) - 1月10日 11時47分

Fast-growing online brokerage Robinhood Markets just capped a blockbuster year, one that saw seemingly anyone ranging from college students to retirees transform into stock-market traders. ⠀
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Now, the company has its sights set on another demographic: female customers. During 2020, the number of women on Robinhood tripled, according to the company, to reach its highest share of customers yet. Even so, they still account for a minority of users. ⠀
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Already, some expansion is under way. The company points to its cash management feature as well as fractional trading and recurring investments features. Company executives said Robinhood would be open to expanding to new products, such as financial planning. The hope is that these will widen Robinhood’s appeal among potential customers, including women. Winning the race with competitors to gain more female customers has become a business imperative, as women are poised to control more wealth in the years ahead.⠀
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“The business model that Robinhood has right now is completely predicated on trading, and that caters toward a more male demographic,” said Larry Tabb, head of market-structure research at Bloomberg Intelligence. “Whereas if they are going to cater to a more female demographic, they would have to change their business model” to include strategies geared toward long-term investing and wealth-building.⠀
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Read more at the link in our bio.⠀
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🎨: @emil.lendof for the Wall Street Journal

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