Suntory Whiskyのインスタグラム(suntorywhisky) - 5月19日 23時04分

The Boom of Japan’s cultural global emergence was powerful, ⁣unavoidable, and totally exciting. This was a moment that the world took notice of Japan like never before. ⁣
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1. The launch of Torys in 1946, an affordable “whisky for the nation”, greatly contributed to continuing spread and popularization of whisky in Japan after the war, creating the first of many "whisky boom" in Japan, especially through the growing trend of the highball cocktail. ⁣
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2. Uncle Torys, a character created for Suntory by Ryohei Yanagihara in 1958, became a popular figure in print ads, TV commercials and collectible figures. It was also featured on Torys label for many years.⁣
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3. In 1950, Suntory opened the first Torys Bar in Ikebukuro Tokyo dedicated to the highball culture, and grew it into a national chain in 1955.⁣
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4. The legacy of Founder Shinjiro Torii passed on to his son Keizo Saji, who became Suntory’s President and second Master Blender in 1961.⁣
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