Suntory Whiskyのインスタグラム(suntorywhisky) - 5月20日 22時00分

In the 70’s, whisky sales in Japan skyrocketed. With the economic growth and further liberalization, the eyes and palate of consumers had become increasingly sophisticated. ⁣
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This led to the emergence of the super premium category as people were willing to pay more for upscale brand experiences.⁣
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Second Generation Master Blender Keizo Saji not only inherited his father’s vision but elevated Suntory whisky-making with the establishment of 2 new distilleries, Hakushu and Chita. With 3 distilleries and solid innovation in producing a wider range of diverse whiskies, Keizo laid the foundation for the coming era of long-aged whiskies. ⁣
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