#IconosquareInterview #smm #socialmedia @movember 2/3 ________________________________________ Key Statistics Engagement Rate: 3,21% POH (Posts on Hashtag) 1,3M Average Number of Likes: 1,4K Average Posts per Week: 18 ________________________________________ Q: What are the most inspiring brands/accounts on Instagram? A: We’re big fans of retail brands like @RBW (RaisedByWolves), @TOMS and @HerschelSupply. @GQ is a solid men’s lifestyle brand with a consistent look.@HumansOfNY is also fantastic, his storytelling through a photo and a quote is very powerful. @BlindBarber is another one we look up to, because of their sheer quality. In the non-profit space we like seeing what @charitywater and @pencilsofpromise are up to. ________________________________________Q: On your last 100 media posted, you have 6 videos. Why? Is it more complicated to tell a story through a video rather than a picture? A: We have a great pool of images to choose from – sometimes a picture is worth a thousand words, when a video may overcomplicate things. Although having said that, you’ll see @Movember share more videos this year than in years past. It’s great to see some brands that are typically thought of as image/photo based leaders also use video really well – like NatGeo’s time lapse videos or Vanity Fair showcasing their latest issue. ________________________________________Q: How do you measure your brand influence on Instagram? A: We just surpassed 1 million hashtags on Instagram. That was a cool moment for our moustaches. Also thanks to you folks, we’ve been looking deeper into who exactly our followers are and where they are from. Similar to others out there, we want to cast a bigger net, accumulate more followers, and get more men’s health awareness out there. ________________________________________ Read the full interview on our blog: http://bit.ly/movember-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2014/11/27 05:35:12