#IconosquareInterview #smm #socialmedia @movember 3/3 ________________________________________ Key Statistics Engagement Rate: 3,21% POH (Posts on Hashtag) 1,3M Average Number of Likes: 1,4K Average Posts per Week: 18 ________________________________________ Q: How relevant is Instagram for a charity like yours? What benefits has Instagram brought you? A: Instagram has allowed us to focus more on our Mo community, and their stories. We can stick to stylistic imagery and a small description of why they support. It’s refreshing to let our community be at the forefront of the comms strategy. ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: We try and let our content speak for itself, rather than asking for likes/hearts, tags and re-shares. We hope our community digs what we share, and that’s the incentive to follow along. We’ll run a few contests along the way, but mainly we want quality storytelling and imagery to remain king and the reason to follow. ________________________________________Q: What are the features you like most on Iconosquare? A: Being able to follow our hashtag is by far the most useful feature for us. While the conversation can reach hairy levels during our campaign, Iconosquare allows us to keep up, heart, and comment on over a million Mo’s around the world. ________________________________________Q: Work aside, what are your 3 accounts you recommend following? A: All the above are great, but here are a couple more: - @Movember_CO – We run a little barbershop our of our LA office - @thefatjewish – For a good laugh - @AdamGarone – Follow what our CEO is up to ________________________________________ Read the full interview on our blog: http://bit.ly/movember-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2014/11/27 10:31:44