Read the full interview: http://bit.ly/NOLA-ITW ________________________________________ #IconosquareInterview #smm #socialmedia #followyourNOLA #tourism #marketing @visitneworleans 1/3 ________________________________________ Key Statistics Engagement Rate: 4,46% Posts on Hashtag: 67,4K Average Number of Likes: 1,7K Average Posts per Week: 10 ________________________________________Question: @visitneworleans posted its first Instagram picture on the 24th of April 2012. Why did you choose to join Instagram? Answer: On behalf of New Orleans Tourism Marketing Corporation (NOTMC) and New Orleans Convention and Visitors Bureau, we want to inspire people to visit New Orleans, and a picture is worth a thousand words. Through Instagram we keep New Orleans top of mind for thousands of potential travellers. We are able provide both information and inspiration – all visually – and we make NOLA a part of your every day. ________________________________________Q: How relevant is Instagram for a Tourism Organization like yours? A: Tremendously. Instagram has quickly become one of the most important social networks for Visit New Orleans to create nostalgia and FOMO. New Orleans is a spontaneous culture that encourages participation and provides countless opportunities to showcase every unique and constantly changing angle of the city. Instagram has given us an outlet to deliver these experiences in real-time to an audience hungry for visual gratification. ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: Instagram has allowed us to show a side of New Orleans many people may have never discovered. We launched a campaign, #FollowyourNOLA, that encourages visitors to create their own journey beyond Bourbon Street and the French Quarter and embrace self-discoveries. Through Instagram we are able to inspire our audience to dine in a new restaurant, experience live music off the beaten path or even join in an impromptu second-line parade.

iconosquareさん(@iconosquare)が投稿した動画 - 2015/05/21 02:59:28