Read the full interview: http://bit.ly/WVU-ITW ________________________________________ #IconosquareInterview #smm #socialmedia #education #WVU #marketing @westvirginiau 3/3 ________________________________________ Key Statistics Engagement Rate: 8,22% Posts on Hashtag: 343,8K Average Number of Likes: 1,6K Average Posts per Week: 4 ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: We cross promote our account on Facebook and Twitter often, but at the core of it all, it’s about posting content they like or would like, which keeps them around and builds upon our following. Instagram contests are fun and always increase engagement. One of my favorite strategies is to hold a contest and then have your audience vote on the winner. We did this recently with flowers that were popping up on campus ________________________________________Q: How do you measure your brand influence on Instagram? A: Our goal is to provide quality content, not a quantity of content. The things we measure most are monthly average likes per post and number of comments per month. Other metrics are important to us, but these are crucial. I want to see our monthly average likes per post to be significant when compared to our overall audience – that means we’re posting the types of content that they “like.” In terms of comments, more is always better. All of the work we do with social media at WVU is to try to build relationships with various different groups; that starts with a conversation or a comment and that’s something we can build upon. ________________________________________Q: What is the philosophy of your account? A: Quality over Quantity and focusing not on what we want people to see but what our followers want to see.

iconosquareさん(@iconosquare)が投稿した動画 - 2015/05/22 14:26:24