サマンサウィルスのインスタグラム(samanthawills) - 6月9日 18時24分
[2008] Full Steam Ahead…
With Geoff advising across the back end of the business & setting up on a strict budget & cash flow plan, it allowed me to focus on what I was good at; Branding & Design.
A brand / business is only as good as its people. And when the right people are in the right roles, magic is bound to happen. Not having to focus on the accounting & cash flow allowed me to get my hands very dirty in the production side of things, I was able to create more, fulfilling more orders & little by little, we started to move elements of the production off shore. This was done bit by bit, We would get elements compiled off-shore, then I would add locally sourced elements to complete the piece. This allowed us to produce more stock, and soon the debt position had turned around into profits.
2008 was pivotal, not just for the structure of the business (we hired 3 people to join the business)or its financial positioning, (we turned over $780K that year,a huge jump from the $70K I was turning over as a sole trader). We introduced our signature hand carved wooden boxes as packaging late that year, that saw the orders triple from the previous season, this was also the year that P!NK put us on the map by wearing @samanthawillsofficial for every media interview on her sell out Australia Tour, and to top all that off, then Eva Mendes wore our ‘Bohemian Bardot’ Ring to a film premiere; We sold out of the ring within 5 days of her wearing it, and it has been our best selling item (and produced in over 150 colour combinations) ever since. It was the start of what was about to be a celebrity boom throwing the brand into a very high profile spotlight, taking the brand from dining table manufacture to Hollywood in the space of 12 months.
This year also saw the launch of our own e-commerce store, and the launch of the brand into social media with our own company Facebook page.
The growth was significant and fast. Things where on a trajectory, and while the pressures where different to what they were 12 months ago, we were navigating business & branding in a new digital world, any errors we were about to make would be played out in a public forum.-SWx
#BelieveBig
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