[2009]The Only Way Was Up…(Including my hair) We were growing fast.We had moved offices twice in two years, and as fate would have it, the office we moved into (which is still our head office today) is only one block away from my very first little office that I would sit in sobbing,filled with anxiety over the debt & pressure that I had created around myself. Also, as time has a way of doing things,the young love that had broken my heart in 2005 was now one of my biggest supporters, we got back together in 2007,both different people. We went from a team of 4, to a team of 18 in a year.By this point, I couldn’t make the production anymore as the demand was so high,so I would design all of the collections & have them made off-shore.This sounds like it would remove a lot of stress, but it was the opposite. It felt like handing your baby over to someone else.We had a huge amount of teething problems,our minimums per style not yet enough to work with the production houses I wanted to, so we experienced some significant quality issues as I tried to find out feet as a brand that dealt with off shore production. I was on a plane to China or Hong Kong everyone other week. The team of 18 was a young team,but very passionate.Everyone involved believed in me & the vision of the brand.Its very surreal to have a team of people working towards a dream you have set. I thought it then & I still think now how gracious it is for anyone to work in a company where the founder & namesake actively work in the business. Our warehouse was still in our office, so come Christmas or sale time, it was all hands on deck.We would tell everyone to wear comfy clothes, & for days on end,we would all be in there packing & shipping orders out. I couldn’t see it at the time,but Geoff kept telling me I was holding on too tight to everything,& he was right. I was still thinking like a sole trader,not a Founder & Creative Director.It was me that was going to hinder my own dreams of being a global brand. I needed to empower others to not just work IN the business,but ON the business. I started to change the way I was approaching things.That year we turned over our first $1M -SWx #BelieveBig

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サマンサウィルスのインスタグラム(samanthawills) - 6月10日 05時07分


[2009]The Only Way Was Up…(Including my hair)
We were growing fast.We had moved offices twice in two years, and as fate would have it, the office we moved into (which is still our head office today) is only one block away from my very first little office that I would sit in sobbing,filled with anxiety over the debt & pressure that I had created around myself. Also, as time has a way of doing things,the young love that had broken my heart in 2005 was now one of my biggest supporters, we got back together in 2007,both different people.
We went from a team of 4, to a team of 18 in a year.By this point, I couldn’t make the production anymore as the demand was so high,so I would design all of the collections & have them made off-shore.This sounds like it would remove a lot of stress, but it was the opposite. It felt like handing your baby over to someone else.We had a huge amount of teething problems,our minimums per style not yet enough to work with the production houses I wanted to, so we experienced some significant quality issues as I tried to find out feet as a brand that dealt with off shore production. I was on a plane to China or Hong Kong everyone other week.
The team of 18 was a young team,but very passionate.Everyone involved believed in me & the vision of the brand.Its very surreal to have a team of people working towards a dream you have set. I thought it then & I still think now how gracious it is for anyone to work in a company where the founder & namesake actively work in the business. Our warehouse was still in our office, so come Christmas or sale time, it was all hands on deck.We would tell everyone to wear comfy clothes, & for days on end,we would all be in there packing & shipping orders out.
I couldn’t see it at the time,but Geoff kept telling me I was holding on too tight to everything,& he was right. I was still thinking like a sole trader,not a Founder & Creative Director.It was me that was going to hinder my own dreams of being a global brand. I needed to empower others to not just work IN the business,but ON the business.
I started to change the way I was approaching things.That year we turned over our first $1M -SWx #BelieveBig


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