[2010] All the way to the USA… The profile of the business was peaking. I remember in a board meeting one day Geoff said, ‘You could do a steaming sh*t in an SW box right now, & it would sell’. (That’s a nice visual, isn’t it?!)… This was followed by a less visual wisdom, that brands have their time in the sun. Right now was ours. We had to capitalize on it, but more importantly, we needed a brand plan for when the inevitable happens,& we have some time not in the sun. This news scared the optimist in me, and at the time I lacked the maturity to wrap my head around what that actually meant. Our celebrity placements where coming in daily. Drew Barrymore wore @samanthawillsofficial 10 days in a row, Rhianna was wearing it at the Chateau Marmont, Kate Bosworth on the Red Carpet, JLO on stage. With this exposure came instant sales & lots of retailer enquiries from the USA.Opportunistically, we were sending product to fulfill the USA retail orders, but as an Australian based team, we didn’t know where the product was going, or how it was affecting our brand image in the USA. I was on a plane more then I was on the ground, to China, to America, I was now designing 6 collections a year as we added two more to meet growing demand for more newness, I was hustling like the early days, but on a grander scale. The team were working over time & everyone was running on adrenaline. We received a card in the mail one day, with illustrations of each of the characters from Sex and the City, it was a note from cult stylist Patricia Field saying ‘One hand in the air for the big city, thanks for making us look so pretty’ – Patricia. Our designs were about to feature in the SEX AND THE CITY film. My boyfriend was working on the start up phase of his own venture, so while my business got the best of my time, his business got the best of his time… And for the second & final time, we split up. With a heavy heart, I packed a suitcase & made the move to New York City with a new goal. Going Global. - SWx #BelieveBig – LAUNCHING JUNE 12th, 2016

samanthawillsさん(@samanthawills)が投稿した動画 -

サマンサウィルスのインスタグラム(samanthawills) - 6月10日 09時58分


[2010] All the way to the USA…
The profile of the business was peaking. I remember in a board meeting one day Geoff said, ‘You could do a steaming sh*t in an SW box right now, & it would sell’. (That’s a nice visual, isn’t it?!)… This was followed by a less visual wisdom, that brands have their time in the sun. Right now was ours. We had to capitalize on it, but more importantly, we needed a brand plan for when the inevitable happens,& we have some time not in the sun. This news scared the optimist in me, and at the time I lacked the maturity to wrap my head around what that actually meant.
Our celebrity placements where coming in daily. Drew Barrymore wore @samanthawillsofficial 10 days in a row, Rhianna was wearing it at the Chateau Marmont, Kate Bosworth on the Red Carpet, JLO on stage. With this exposure came instant sales & lots of retailer enquiries from the USA.Opportunistically, we were sending product to fulfill the USA retail orders, but as an Australian based team, we didn’t know where the product was going, or how it was affecting our brand image in the USA. I was on a plane more then I was on the ground, to China, to America, I was now designing 6 collections a year as we added two more to meet growing demand for more newness, I was hustling like the early days, but on a grander scale. The team were working over time & everyone was running on adrenaline.
We received a card in the mail one day, with illustrations of each of the characters from Sex and the City, it was a note from cult stylist Patricia Field saying ‘One hand in the air for the big city, thanks for making us look so pretty’ – Patricia. Our designs were about to feature in the SEX AND THE CITY film.
My boyfriend was working on the start up phase of his own venture, so while my business got the best of my time, his business got the best of his time… And for the second & final time, we split up. With a heavy heart, I packed a suitcase & made the move to New York City with a new goal. Going Global. - SWx #BelieveBig – LAUNCHING JUNE 12th, 2016


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