サマンサウィルスのインスタグラム(samanthawills) - 6月10日 16時40分
2/2 [2011]…Professionally, the brand was so much an extension of who I was, & if I couldn’t translate it in the brand & collections, it was a true reflection of where I was personally. And I was lost. I remember being in my apartment in NYC, & there was one time I didn’t leave the apartment for four days. I was crippled by anxiety. I just couldn’t function. I would sit on the couch for what must have been hours, staring at the wall, seeing the world pass by outside. If the phone rang I would screen it. I felt like such a failure. It was so publicized that I had moved to NYC to continue the success of the brand, I had a team I had just let down with not only a shitty collection that no one could sell, but due to my head space, I was providing no direction on where the brand needed to go, what it needed to look like – And you know what is detrimental to a brand? A Creative Director that was unable to provide direction.
Geoff knew I was lost, I don’t think he knew how bad it was relating to me personally, but blind freddy could see it professionally. The sales were poor, I had lost the retailers confidence, and the team were getting anxious about what our next step was.
I was due to head home in December to celebrate my 30th birthday, I was ready to let go of the global dream, move back home & be content with a successful Australian business. My friends & family where there, my team was there, I was comfortable there.
Then in November of 2011, the New York Times saw some of my earlier creations & ran a half page story in their Sunday Edition, naming me as Break Out Star of the year.
And the phone started ringing from the same retailers who had kindly declined the brand previously. I had stars (spangled banner) back in my eyes. All of a sudden, now didn’t seem like the time to quit. - SWx #BelieveBig – LAUNCHING JUNE 12th, 2016
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