スミソニアン博物館のインスタグラム(smithsonian) - 3月2日 06時44分

Caroline Jones started as a copywriter in the early 1960s and later founded multiple firms.
Her clients included American Express, the National Urban League and Kentucky Fried Chicken (her agency developed the slogan “We Do Chicken Right!”). Throughout her career, Jones struggled against the assumption that her ads should only address African American consumers. Many times her targeted ad campaigns were so successful that companies used them for national work—but, in one case, replaced African American figures with white models.
Jones died in 2001, but her story lives on through items of hers at our @国立アメリカ歴史博物館.
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This #WomensHistoryMonth, we'll share stories of the women who changed ours: #BecauseOfHerStory. Share this post to your Instagram Story to help amplify women's stories.⤴️

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browniecake3 Wow, Black History has sooo many hidden figures (male &female) I’m always amazed when I a new fact is brought to 💡

lmporshay I had the honor of working for Caroline Jones in New York! This is a wonderful tribute to her legacy.

culturallycurated As a AA ad professional, I so appreciate you sharing this story.

sergio3426 America doesn’t seem to have been as racist as is projected

shanmcd8 @smithsonian what is/was the name of her ad firm?

gentle__onion Love! More of this kind of content pls ❤️❤️

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