スミソニアン博物館のインスタグラム(smithsonian) - 3月12日 07時20分

Brownie Wise popularized the idea of hosting parties to promote and sell Tupperware.
When Earl Tupper started selling a line of plastic products, Americans didn't trust plastics, which were known for being smelly and greasy. Wise—who had a direct-selling business in Florida—believed home demonstrations were the best way to showcase Tupperware's extensive line and the brand's resealable container.
Although she didn't create the home party sales model, Wise used it to transform the company's reputation.
The home party model was also an opportunity for women to participate in business. It was particularly empowering for housewives who didn't work outside the home, who could make money, refining their sales pitches and interacting with other emerging businesswomen.
Tupper eventually made Wise a company vice president, and she was the first woman on the cover of Business Week magazine in 1954.
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Join us as we amplify women's voices during #WomensHistoryMonth as part of the Smithsonian American Women’s History Initiative, #BecauseOfHerStory.

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lillianblackart Interesting documentary on her and how she made Tupperware a household word, only to be dismissed and discarded by the head honchos when the company reached its peak.

danielle_rose_byrd Dang, I’ve been trying to get rid of my Tupperware but I’m gonna give this lady a nod every time I Marie kondo one.

sweetvegangal Turns outs consumers' first instincts were right. Plastic is destroying our environment and bad for our health.

natagen @danseguin87 DAN! You can be an At-home Entrepreneur! Who woiod be around to watch you break some plates?

professorkitten @noey.pearl even though you don’t sell Tupperware I thought you might like this

mapsco84 Are MLMs really the way we want to celebrate women in business, Smithsonian?

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