#IconosquareInterview #smm #socialmedia @drinkarizona 1/3 ________________________________________ Key Statistics Engagement Rate: 2,59% Posts on Hashtag: 10K Average Number of Likes: 3,5K APW (Average Posts per Week): 5 ________________________________________ Q: @drinkarizona posted its first Instagram picture on the 23rd of March 2011. What were your motivations back then? Answer: AriZona joined Instagram in 2011 because our goal was to be at the forefront of social media trends. Back then Instragram filled a void in our social media strategy which provided us with the perfect outlet to give our fans a glimpse behind the scenes at AriZona. ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: Our fans are very much plugged into Instagram, which gives us the opportunity to reach high engagement levels on the platform. We are also able to see how they interact with our brand, which lets us shape our strategy moving forward. ________________________________________Q: What are the most inspiring brands/accounts on Instagram? A: Cap’n Crunch @realcapncrunch recently got started on Instagram and their strategy is very unique and entertaining. Super creative stuff! Plated (@plated) is another example of a brand that understands what their audience is looking for and does a great job of delivering it. Their content will undoubtedly make you very hungry! ________________________________________ Read the full interview on our blog: http://bit.ly/ariZona-ITW Do you enjoy this drink? What other beverages brands can you name?

iconosquareさん(@iconosquare)が投稿した動画 - 2014/12/11 02:12:32