サマンサウィルスのインスタグラム(samanthawills) - 6月11日 16時25分
[2013] One for the books…
2013 was a year for the books. I got the design language & brand direction back on track. We were back in our stride as a company & I had a million ideas on category expansions & grand plans.
We moved our General Manager, Sarah Moore over to the USA to have someone focused solely on the wholesale side of the US business. For the record, as an Australian business, doing business in American is logistically challenging. Getting your foot in the often closed door aside, the logistics, warehousing & general back of house admin is hard to a manage. Sarah did an incredible job, and within a few months had the brand stocked in Bloomingdales, Shopbop, Revolve Clothing amongst other major accounts. It was the break we were looking for & we were on our way!
It was like being a swan on a lake, polished & refined on the top (our brand & presentation) but kicking & moving fast under the water (the hustle happening every day!). My personal profile in Australia was growing, and I started to have offers come across my desk from other brands for creative & spokesperson roles. That year I worked with SK-II & American Express, and secured a deal with Australia’s most famous house of sparkling @Yellowglen to create an exclusive product for them, and while the deal did not make me a wine maker, it did allow me to create my own wine brand; ‘Peacock Lane By Samantha Wills’. The team at #Yellowglen wanted me to infuse the essence of the #SamanthaWills brand into the Peacock Lane brand & the product launched to market with great success.
As a creative person, who had worked on one brand for nearly 10 years, it was so exhilarating to work with my own creative voice, but on a whole new brand & category. It ignited a trigger in me to pursue my career with two tiers, one that was Samantha Wills the brand (@SamanthaWillsOfficial) and one that was Samantha Wills the person, the Creative Director.
I was travelling more then ever, and couldn’t find a way to reduce it, so I just embraced it. I was living my dream. Living in NYC, with a new great group of friends, travelling the world, business was booming & I was madly in love. Life was good! - SWx
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2016/6/11
