#IconosquareInterview #newyork #smm #socialmedia @citibike 1/3 ________________________________________ Key Statistics Engagement Rate: 1,99% POH (Posts on Hashtag): 32,5K Average Number of Likes: 68 Average Posts per Week: 3 ________________________________________ Q: How relevant is Instagram for a public bicycle sharing service like yours? A: Instagram is a powerful tool for demonstrating just how easy, accessible, and fun riding a Citi Bike can be for anyone and everyone. With Citi Bike, millions of New Yorkers now have the option to move their commute above ground and really explore all the things this city has to offer – something Instagram helped illustrate. In peak summer months, when the system sees about 30k rides per day, Instagram helps to put faces to those trips, showing where people are riding and what they’re doing along the way. Instagram has also been a great platform for giving our riders a look behind the scenes of Citi Bike’s 24/7 operation. ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: We have a pretty good mix of our own pictures and of posts we’ve shared from riders. We want to give our fans a chance to showcase their experience with our bikes and how they’ve incorporated Citi Bike into their daily routine, or even into a short vacation trip to NYC. This has led to a slow but steady increase in followers. We also make it a goal to “like” posts that feature our bikes. ________________________________________ Q: How do you measure your brand influence on Instagram? A: We pay careful attention to all photos tagged with #citibike and other relevant hashtags to see how people are using our bikes on a daily basis. We also measure follower growth on a weekly and monthly basis. ________________________________________ Read the full interview on our blog: http://bit.ly/citibike-ITW How often do you use @citibike?

iconosquareさん(@iconosquare)が投稿した動画 - 2014/12/12 01:40:32